In 2002, the president and CEO of La Vie en Rose, Mr. François Roberge, created the Roses of Hope Foundation. This charitable organization's mission is to financially support organizations that are committed to the well-being of Canadian women.

In addition to providing a way for La Vie en Rose to contribute even more to women's causes, the Foundation also allows La Vie en Rose clients and employees to participate.

Since its creation, the Roses of Hope Foundation has been able to donate over $600,000 to organizations dedicated to improving women's lives. More than half of this amount has gone towards the fight against breast cancer and the support offered to the women affected by this disease.